It really was love at first sight…with Avarcas that is [not the hubby, sorry love!]. These gems are THE most comfortable shoes I've ever worn AND they are oh so pretty. ️
It all started when I purchased my first pair of Avarcas. At 6’2, I was completely over wearing ballet flats and the dreaded variety of thongs on offer. I slid those gorgeous Avarcas on and thought “F**K, these shoes are sexy’!” The love was instantaneous, and I’m still smitten.
I launched this here business, Avarcas Australia, in 2016. What started as a side hustle, quickly bloomed into a bonafide hustle within 6 months. So? I went all in. I resigned from my much-loved job as Co-Founder of Miracle Babies Foundation and jumped into business...without a parachute! The biggest and best decision I made? Going directly to the source! I chose to collaborate with a manufacturer from Menorca, Spain. They are a small family business who have been crafting these babies since 1926. There’s not an imitation in sight, they are the real deal.
We now stock Avarcas in every hue your heart could desire ranging from Neutrals, Prints, Metallics and Glitters. For those ladies who want to up the Avarcas ante, we also offer wedges. These gems won’t break your piggy bank (we promise your partner won’t even notice!) and will complement everything in your wardrobe: jeans, short shorts, dresses, skirts, boho, edgy, classic, school drop off, these bad boys (or ladies should we say!) won’t disappoint.
So, what do I do with myself when I’m not oogling stock in my warehouse? Well first and foremost, I rock Avarcas. From our farm in the Hunter Valley of NSW, to business meetings in the city and even one of my cheeky girls nights out...Avarcas are my shoe of choice. I also play mum to Caden, 14 and Eli,13. I’m a kickass wife to my other love, my husband Ant. Yes, I’m the only girl in a household of messy, fun-loving, gorgeous boys. This might explain my desire to rock glitter or colourful Avarcas at any given opportunity….ha!
My boys are my world and as all mums know, it’s a bloody hard job. Being a working mother gives me the opportunity to be creative, unleash my inner girl boss and smother my boys in love every day and my goodness, I thoroughly enjoy every second of it.
I touched on my work with Miracle Babies Foundation and the cause is deeply personal to me. Caden was born prematurely at 29 weeks and as a result, was diagnosed with severe Cerebral Palsy and affects his ability to do things for himself. He relies on full-time care, nutritional supplementation through a feeding tube and wheelchair mobility. Eli, was born at 25 weeks gestation also has ongoing needs. Both of my boys are miracles to me and watching them flourish into the young men they are today is hands down, my greatest source of joy. I feel very honoured to be a Miracle Babies Foundation Community Supporter, giving back and continuing my boys legacy for families to come.
So, pretty lady, what are you waiting for? Join me and be part of my Avarcas girl gang. Don’t forget to tag me (@avarcasaustralia) so I can bear witness to your Avarcas love.
Much love and sparkles
Don’t be fooled by imitators! Always look for the Avarca de menorca logo to ensure you are purchasing genuine avarcas (also known as abarcas and Menorquinas) made in Menorca. With the aim of protecting the traditional avarcas handcrafted on the island the local government (Consell Insular) and the Shoemaker Association of Menorca (Associació de fabricants del Calçat de Menorca), developed this logo, a certified “denominación de origen” which certifies the authenticity of the product.